5 SEO Strategies That Every Business Should Know
# 1 Get quality links
- Create authoritative content that people will want to read and share
- Investigate competitor links
- Create “Guest posts” on high ranking sites
- Network social media
- Promote your brand: Get links to the blogs you mention.
# 2 Google Authorship:
- Affects page ranking
- Google + profiles for all your authors
- The authors claim their authorship
# 3 Set a Canonical URL
- “Canonical” = unique / the right / the best URL
- Search engines determine which page is better (in case of duplicates)
- Consolidates the power of a page
- Constantly directs (301) to the canonical; full link value
# 4 Microdata and Schema
- HTML tags indicate to search engines what the content of this page is about
- Richer search results
- Better search positions
# 5 Responsive Design
- Web pages change their appearance according to your device
- Single HTML code for the page serves desktop & mobile
- It’s easier for users to interact, share content, and link
Avoid:
- Article marketing
- Blog/forum spam
- Exact match anchor text
- Exact match domain name
- High volume, low quality content
- Sidebar and footer links
- Links in widgets
Use long-tail keywords
- Over 70% of Google search terms are long-tail (5~7 words or more), used by people looking for something very specific, close to the end of the buyer’s journey;
- Bring more targeted visitors to your site;
- Easier to rank;
- Clearly illustrates searcher’s intent.
Other Suggestions:
- Include social buttons on every page of your site, every blog post & press release, & in all outbound communications;
- Focus on the channels your customers use.
