Search Engine Optimization for Your Business?

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Search Engine Optimization for Your Business?

A compelling website alone is not enough anymore!

Make it work effectively with search engine optimization (SEO). It’s vastly important for your organization to functionate on digital platforms and be visible to your audience and clients.

Have you recently wondered what SEO or Search Engine Optimization is?

Here is the answer:

Search engine optimization or SEO is the process of improving the visibility of your website in the search results of sponsored or organic search engines like Google, Yahoo, Bing, etc. In short, the higher the position and the more often your website appears in search results, the more customers and paying clients you’ll get.

In order for potential customers to find a company on the Internet that wants to be noticed in the digital environment, every entrepreneur should know at least a few basic (SEO) search engine optimization strategies.

In 2010, 3 billion searches were made per day. Today, the number has risen by 33% since then.

92%80%88%75%
Internet users use search enginesOf search engine, users choose only “organic” linksconsumers/buyers use search engines before making a purchaseGoogle users never go to the second page

40% of SEO campaigns that are managed, analyzed, and evaluated consciously, exceed 500% of the return on investment.

How do SEO work?

To understand how (SEO) search engine optimization works, we need to understand how search engines work.

Search engines have only one mission: to provide the best answer to any search query.

Google wants to get the best results for a person’s search query.

“Results” are links, content, or websites found on the Internet. These are blogs, articles, product pages, videos, and any type of content that can be found on the web.

“Search Query” is a search phrase that people enter into Google. These are your keywords.

Our job is to be the best at answering people’s search questions.

In terms of “best results”, there are two attributes that Google uses the most: Relevance and Authority.

How to improve your SEO?

4 Pillars of Search Engine Optimization

Content

The goal of content creation is to help and educate by accurately answering a searcher’s search query.

  • Create in-depth content such as long-format articles (HubSpot data says the ideal is 2100-2400);
  • Add visually appealing images that enhance your content;
  • Create infographics.

Authority

Create guest posts and articles to create high-quality backlinks. The higher your site’s trust flow/authority, the higher your position in search engines.

  • Send a request/invitation to the guest article to the e-mail address of the host of the respective site;
  • Read their submission criteria and see if you have relevant industry topics

Technical SEO

The goal of technical SEO is simply to make sure that Google can find and index your pages. It is very important. You definitely don’t want to lose your SEO position due to broken links.

User experience

  • Answer the question your readers are looking for by having your content solve their problem;
  • Provide in-depth, comprehensive content;
  • Use images and infographics to grab readers’ attention;
  • Use easy navigation (reduce focus, such as pop-ups, broken links, poor site structure).

You can make improvements right inside and outside your page to get higher rankings in search results.

When you hear things like “Include keywords in the title and top text of the image” and/or “create backlinks to your site”, these are examples of these improvements.

All of these improvements are often referred to as “optimizations.” By making all these improvements, you are optimizing your website to rank high in search engines.

Why SEO?

  1. Builds your brand awareness, credibility, and visibility;
  2. Increases people engagement, traffic, and conversions;
  3. Constantly attracts new customers and contacts;
  4. Brings new possibilities to light;
  5. The first page gets a click;
  6. Reduced marketing costs
  7. Works as free-advertising;
  8. Double your ROI in a short period of time.

– Made by MIRALTEK

Thank you for taking the time to educate yourself by reading this article. We hope that these few minutes and the information gathered here will be useful for your business.

Don’t be shy and help us share the knowledge with your friends and acquaintances, who should definitely know why they need digital visibility in their company with SEO!

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